Primp Powder Pout - a Make-Up Artist's Life


Primp Powder Pout

Primp Powder Pout
Ashley Kay Gifford Make-up & Hair Artist

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About Me

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My name is Ashley Kay and I am Primp Powder Pout. 

I spend my days recording tutorials, reviews, writing blogs and making people beautiful running after my son and when I have time, actually doing a bit of painting as well. 

Do you want me to review your brilliant product? Please get in touch if you are interested! 

Email me at:

Love to all!

A Make-up Artist's Life

A behind the scenes look at the life of a professional UK based make-up artist, along with inside industry tips, tutorial, product information and general gossip!

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Friday, 10 April 2015

Coachella Makeup & Hair

Coachella is literally about to kick off in 4 hours! I couldn't be further away on the planet from Coachella seeing as it takes place in California and well...I'm in England. However, I did grow up in California and spent several years in L.A. so I totally know what I'm talking about :)

Here is a look I put together for this amazing festival, which of course would not be complete without a flower crown!
A video posted by Ashley Kay Gifford (@ashleykaygifford) on
I hope you enjoy!
Maybelline - FITME Anti-Shine Stick
Estee Lauder- Magenta Metallic Eyeshadow
Shimmer Shadow
Clinique- Perfectly Real Foundation
Rimmel- Match Perfection Concealer
Kiko- Liquid Eyeliner- Black
BarryM- Black Waterproof Eyeliner
e.l.f. eyebrow Kit- Blonde
Maybelline- Brow Drama
Benefit- They're Real Mascara
e.l.f- Blush and Contour Kit
Benefit- Hello Flawless
bareMinerals- French Kiss Blusher
MAC- Flat out Fabulous Lipstick


Monday, 23 March 2015

Holiday | Vacation Makeup

By the time you read this, I should be on my second island in the Caribbean, so this tutorial is totally fitting!

This is a lovely look that can be worn, before you've gotten properly tan, but you still want a bit of a glow! It's soft, pretty and lightly bronzed, a good look as you start to get lovely and brown while on holiday!

I hope you enjoy!


Clinique -   Line Smoothing Concealer
Collection- Eyes Uncovered -Palette
BarryM-    105 Dazzle Dust
BarryM-    Black Gel Liner
BootsNo7-  Primer
Maybelline- Dream Fresh (Medium) Instant Fres Face Glow
Maybelline- DreamLumiTouch Highlighting Concealer (01)
BootsNo7-  Beautiful Eyebrow Pencil Blonde
BarryM-    FullProof Waterproof Eyeliner (Black)
Bourjois-  1 Second Waterproof Mascara
Rimmel-  Natural Bronzing, Waterproof Bronzing Powder (001 Natural Sunlight)
BootsNo- Pink Cheek Stick
Rimmel-  Good to Glow Cheek Highlighter
Kiko-      106 Lip colour
Bourjois-  Peach on the Beach


Monday, 16 March 2015

Flawless Spring Makeup Tutorial

Spring is here! Well, kind of. Its super cold and sometimes the sun comes out but there are some flowers blooming and birds singing so I guess its here!

Here is my latest Spring Beauty look, which is flawless with a pop of pink on the lips! I hope you enjoy it!

Clarins-     Beauty Balm
MAC -       Pro Concealer Palette
MAC-        Soft Ocre Paint Pot
Urban Decay - Sin - Crayon 25/7 Shadow Pencil
Ulta-          Raisin Eye liner
MAC-        Vanilla Pigment
bareMinerals - Ready Foundation R170
bareMinerals - Well Rested Brightening Concealer
BarryM-  Purple Khol Pencil 18
MAC -     Omega
bareMinerals- Skinny Dip Bronzer
Maybelline- Dream touch Blush
MAC -      Hush Cream Colour Base
Benefit-    They're Real Mascara
Benefit-    Moxie Jazzed Lipliner
Benefit-    Lollibop


Monday, 2 March 2015

Two Awesome Clémence Poésy Makeup Tutorials!

I have pulled together two makeup tutorials of one of the actresses I love the most, Clémence Poésy.

Now its not exactly her acting that I'm in love with, its just her! I think she is adorable! I love her style and I love that its pretty down to earth and sometimes a bit androgynous. So taking Clémence Poésy's look, I have created one tutorial from one of her red carpet makeup looks and then I have created a look that I think she could rock, easily!

I hope you enjoy!

MAC- Strobe Cream
Benefit- Fake Up Concealer
MAC - Rubinescence Paint Pot
MAC- Cocomotion Paint Pigment
MAC- Corduroy Eyeshadow
BareMinerals- Constant Copper Eyeliner
Maybelline- Dream Fresh BB Cream
Maybelline- FIT ME Anti Shine Stick
BareMinerals- Tinted Veil
KIKO - Divine Reflections Brown Mascara
MAC- Emphatically Blonde Brow Mascara
BareMinerals- Pure Radiance
MAC- Lightray Eyeshadow
Urban Decay- 24hr Concealer Stick
Flower- Nude LipLiner
17- N13 Nude Lip Crayon

bareMinerals- 5 Blend Oil
Maybelline- 24hr Stay Concealer
MAC- Forecast Palette- Pale Cream
Urban Decay- Naked Palette
BareMinerals- Long Lasting Eyeliner in Black
Estee Lauder: Pink/Cream Shadow
BareMinerals- BareSkin Skin Brightening Serum Foundation
Maybelline- Brow Drama in Dark Blonde
Maybelline- FITME Powder
BareMinerals- SteadFast Slate Eyeline
Benefit- Roller Lash Mascara
MAC- Medium Deep Powder
BareMinerals- The Secret is Out Blusher
Benefit- Benetint Lip Stain

Friday, 13 February 2015

Date Night Makeup - Metallics and Purples

Woah! Two weeks since I blogged! I do apologise! I can only say that it has been crazy busy at the moment. Which obviously is a great thing, but at the same time, the other important things like my blog, get left behind! Boo...

Anyway! I am back and here now. So that's all that matters.

Obviously Valentine's Day is like, TOMORROW, but people still go on dates regardless of the time of year and if I am honest, I NEVER go out on Valentine's Day. If you are going to go on a date, choose the day before or day after, I always say.

So I did a little tutorial for yas, and I think you may like it. It's got some amazing new products in it from KIKO, which I find most exciting. So I hope you enjoy!

Benefit - That Gal
Urban Decay - 24/7 Concealer
Origins - Sugar Peach shadow
KIKO - Shadow 228
MAC- Nude Pigment
bareMinerals - BareSkin Serum Foundation
bareMinerals - Steadfast Slate Liner
MAC- Fling Brow Pencil
bareMinerals- Warm Mineral Veil
Benefit- Dandelion Blusher
Bourjois - Volume Clubbing Mascara
NYX - Nude Pink Lip Liner
Flower- Lovely Lotus Lipgloss


Friday, 30 January 2015

Chinese New Year Makeup Tutorial- The Year of The Sheep

Chinese New Year is just around the corner. This is exciting times, especially because my new YouTube network is based in China!

This has given me the great opportunity to do a tutorial for the upcoming New Year, for the personality of the Sheep! It has also given me a chance to learn about the culture and the meaning behind the Chinese Zodiac.

As I researched the Sheep, I realised that many celebrities are Sheep and this meant that I was definitely going to channel the Red Carpet in this look!

Here is what I used:

Clinique Even Better Concealer
bareMinerals - deep purple/black eyeshadow
MAC Light-ray Eyeshadow
Body Shop - Liquid Eyeliner - Black
KIKO Foundation
Clinique Line Smoothing Concealer
MAC  Fling Eyeliner
MAC Cream Coloured Concealer Pencil
Eyelash Curler
bareMinerals - Lash Domination Mascara
Benefit - Hello Flawless Powder
MAC Flirt and Tease Blusher
Kryolan - Face Liner in Red
MAC Russian Red Lipstick

Tuesday, 20 January 2015

Top 10 Bridal Hair Do's and Don't's - Get Your Perfect Hair On!

The other week you saw me chat about the top Makeup Do's and Don'ts  and today I have written an in-depth list of all the things you should and shouldn't be doing with your hair before the wedding and on the wedding day! Including all of the relevant questions you should ask and the biggest mistakes you can make with your hair before your big day!

Don't get caught out and make a wrong decision! This simple list will help!

Top 10 Bridal Hair Do's & Don'ts (<--- CLICK ME TO READ)

Tuesday, 6 January 2015

Top 10 Bridal Makeup Do's and Don'ts!

Its a new year and with that comes new engagements!

I have been overwhelmed with that soft, fuzzy feeling as all of the newly engaged, brides-to-be have been emailing me with their wedding dates. This is an exciting time for brides but also very confusing.

There is so much that goes into planning a wedding and sorting out the hair and makeup is just one portion of the whole process. 

In order to help my brides and all the other brides in the world, who are thinking of either doing their makeup themselves or hiring a highly skilled artist to do it for them,  to save the day, I have written my TOP 10 Do's and Don'ts for Bridal makeup ! (<--- Click me!)

Enjoy your wedding planning!

Sunday, 21 December 2014

RSPCA and The Body Shop - Make Over The World

I was recently contacted by a representative who told me about the amazing 2 campaigns brought together by the RSPCA and their 'Make Over the World' and The Body Shop's 'Testing on Bloggers' campaigns, to help put a stop to animal testings.

The only thing I test out on my bassets are my flower crowns I make.
As an animal lover myself, a vegetarian for 12 years (I now eat meat but only free range meat from reputable farms) and someone who has a huge amount of respect for what the RSPCA does and also a huge fan of The Body Shop (I have been using their products for YEARS! Literally over 15!), I literally JUMPED at the chance to get involved.

I have never understood the reasoning behind animal testing on cosmetics. I know a lot about this because I used to work for LUSH (who originally created Cosmetics to Go with Anita who created The Body Shop) and I learned the ins and outs of why it wasn't necessary in our day and age to be testing on animals.

There are enough people willing to test products. If there is a reason a chemical MUST be tested, maybe this chemical's original formula or source isn't exactly suitable for human consumption or application and should be banned anyway!

I have never understood why a rabbit must have their eyes tested with our cosmetics, or why rats and mice and beagles should be subjected to torture all in the name of beauty.
It makes Buckminster smile to think that animal testing could come to an end. 
I have two bassets, whom I love (unless they eat two boxes of Christmas chocolates from under the tree) and can't imagine what their fellow hounds have to go through all in the name of beauty!

I have spent the last 12 years trying my utmost to use products that I know are not tested on animals. I used to refer to a detailed list, many years ago, the PETA put out that gave you a breakdown of 'who does what' with their products in the beauty industry.

This will probably explain to you why I tend to use the same products in my tutorials . I don't use brands just because they have a big profile. I use them because I know they come from a reputable company.

This is why I think it is great, that yet another company is taking the time to push the importance of 'cruelty free' products and reminding the general beauty loving public that there is a reason these bottles and potions you buy say 'cruelty free' and why you should always aim to use products that stipulate this.
I used the amazing Body Shop Define and Lengthen Mascara, Shimmer Waves Bronzing Powder  to help create this bridal look. 
Here is the beautiful Shimmer Waves Bronzing Powder in all of its glory! You can also see me work it in the video too :)

You can watch me talk about why this campaign is important and also have a look at the beautiful products that the Body Shop provide in terms of makeup. You can also see that I am rocking the Body Shop  Black Liquid Eyeliner  in this video.

Friday, 19 December 2014

Rocking the Winter Wonderland Look with Yves Rocher

Christmas is only a few sleeps away! To celebrate this, I have created a hair and makeup look for you to try!

I got to try out some amazing new products from Yves Rocher  ! The lipstick and mascara really set off the look and the perfume was amazing! I love the mascara! It felt like I had false lashes on! The length and lack of clump was lovely!
The lipstick was lovely and creamy without drying out my lips like many lipsticks.

For those who know me, I LOVE PERFUME, especially something that is dark and perfect for winter! LOVE IT!

I rocked this look by using:
Benefit's 15 Hour Primer
Lancome Miracle de Teint
Rimmel 2 in1 concealer
bareMinerals Mineral Veil -Dark
bareMinerals Blusher
Yves Rocher Mascara Volume Deploye
Yves Rocher Rose Alba Lipstick
Maybelline Brow Drama
Body Shop Liquid Eyeliner Black
BarryM Grey Shimmer Pot
BarryM white Shimmer Pot
Estee Lauder Ultramarine Eyeshadow