Primp Powder Pout - a Make-Up Artist's Life


Primp Powder Pout

Primp Powder Pout
Ashley Kay Gifford Make-up & Hair Artist

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About Me

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My name is Ashley Kay and I am Primp Powder Pout. 

I spend my days recording tutorials, reviews, writing blogs and making people beautiful running after my son and when I have time, actually doing a bit of painting as well. 

Do you want me to review your brilliant product? Please get in touch if you are interested! 

Email me at:

Love to all!

A Make-up Artist's Life

A behind the scenes look at the life of a professional UK based make-up artist, along with inside industry tips, tutorial, product information and general gossip!

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She Said Beauty

Pin it Forward UK

Pin It Forward UK 2013

The Lady That Loves- Blog

Ballad Of- Magazine

Ballad Of- Magazine
Hair & Makeup - Ashley Kay

Grooming- Ashley Kay


Makeup- Ashley Kay

Hair & Makeup- Ashley Kay

Hair & Makeup- Ashley Kay


Makeup- Ashley Kay

Sunny Tales and Happy Mail

Sunny Tales and Happy Mail

Thursday, 20 October 2016

Awesome Halloween Makeup Tutorials | Primp Powder Pout

Yip Yip! Halloween is just around the corner and I have been a busy-bee, creating new looks to add to my Halloween Youtube Playlist! 

Below are the three latest tutorials I have created for this spooky season! I hope you enjoy them and have an amazing Halloween!

Easy Undead Halloween Makeup!
The only products you need for this is :
* Some dark shadow in either Grey, Brownish Red or even Black
* White face paint (only used a very small amount)
* Fake Blood

This is my easy Slasher Face Halloween Tutorial! 
The only products you need for this is:
* Moustache or Scar Wax
*Liquid Eyeliner or black faceprint
*Wound Filler
*Fake Blood (optional but helps)

Don't forget to check out the rest of my Halloween Makeup Tutorials Below:

Thursday, 15 September 2016

Top 7 Skincare Oils for Healthy, Glowing Skin

Today I have a lovely guest post by Hannah George   - all about the best skincare oils for healthy skin! 

(Skincare oils)

These days everyone wants clear skin, and they go to great lengths to achieve it. We want smaller pores, a brighter complexion, and blemish free skin. So to get it we use products, from sprays to creams to masks which drastically change our skin tone. As a result, the natural oil present in the skin is stripped off which causes irritation and leads to various skin problems.

As counterintuitive as it may seem, oils are one of the best solutions for all these problems.  Oils penetrate deep into the skin and do not clog the pores. Additionally, they have antibacterial and anti-inflammatory properties which help to keep the skin clear.

These are some of the oils which will help you to get the perfect complexion.

1.    Tea tree oil

Tea tree oil has become an essential ingredient in all kinds of products such as shampoos, soaps, creams and ointments because of its incredible healing powers. This oil comes from Australia, where nearly 300 species of tea tree are grown. Australian soldiers carry them in their first aid kits because of their antiviral and antifungal benefits. The oil is also used in a variety of ways to heal skin issues

Effective on skin problems such as  
•    Warts
•    Acne
•    Chickenpox
•    Psoriasis
•    Dry cuticles

2.    Coconut oil

Using coconut oil is a cost-effective way to take care of your body. It is also an excellent cooking oil as it is loaded with good fats and provides the body with energy. The properties in the oil penetrate deep into the skin and nurture it. It also has many skin-friendly nutrients such as Vitamin E, K, and iron. This oil works better than the average products available in the drugstore

Effective on skin problems such as

•    Premature aging
•    Eczema
•    Dry and rough skin
•    Sunburn
•    Wrinkles and fine lines

Take a look at this infographic to know about the importance of vitamins for skin health

3.    Argan oil

Argan oil which is known as “liquid gold” is an expensive Moroccan oil. It contains high levels of Vitamin E, essential fatty acids, and antioxidants. The oil protects the body from free radicals and helps to slow down aging. Also, it restores the elasticity of the skin, making it plump and soft. Argan oil is also used for cooking and protects our body from, cardiovascular diseases, diabetes and cancer.

Effective on skin problems such as

•    Scars and stretch marks
•    Wrinkles
•    Acne
•    Eczema
•    Dryness

4.    Fish oil

Doctors have been telling us time and again that a fish-rich diet is good for our bodies. This is mainly because of the presence of Omega 3 fatty acids that protect our skin from damage and nourish hair follicles. It also has antioxidant and anti-inflammatory agents that protect the skin from sun damage. It can also be used for cooking which will help you get healthy skin from inside out.

Effective on skin problems such as

•    Acne
•    Wrinkles and fine lines
•    Skin dehydration
•    Sun damage
•    Sagging skin

5.    Carrot seed oil

Carrot seed oil is packed with natural healing properties and is a powerful detoxifier which rejuvenates the skin. The oil contains carotene and vitamin A which is essential for skin and hair health. It is widely used in aromatherapy as it relieves stress and exhaustion.  

Effective on skin problems such as

•    Wrinkles
•    Age spots
•    Skin rashes and irritation
•    Blemishes and scars
•    Muscle weakness

6.    Grape seed oil

In addition to enjoying grapes, you can also use the seed oil to get marvelous skin. The oil is rich in skin-friendly nutrients such as beta-carotene, vitamins C, D and E and fatty acids. Grape seed oil contains linoleic acid which improves the overall quality of the skin. Also, you need to get 14 Potent Vitamins for Younger and Healthier Skin.  It is suitable for all skin types especially for those with sensitive and acne-prone skin.

Effective on skin problems such as

•    Dark circles
•    Acne
•    Wrinkles
•    Heals wounds
•    Skin dullness

7.    Lavender oil

Lavender oil can relieve stress, tension and also boost blood circulation. It is used in various forms including aromatherapy oil, gels, lotion, and soaps. The oil has various antiseptic and antifungal properties which help to treat many skin ailments. Most importantly lavender oil should not be ingested as it can lead to some serious problems such as blurred vision, vomiting, and diarrhea. So it must be only applied topically.

Effective on skin problems such as

•    Sunburns
•    Eczema
•    Wounds
•    Acne
•    Wrinkles

We all know that proper skin care goes beyond using face wash. Since there are so many creams and lotions in the market, it’s easy to get lost when trying to get something suitable for our skin. Oils are a wonderful remedy to soothe various skin issues. Always make sure to wash your body thoroughly after using any of these oils to prevent breakouts. Here are some tips on Choosing the best body wash for acne prone skin.

Opt for a simple natural solution such as oils which will treat a variety of skin conditions without side effects.

Tuesday, 10 May 2016

Summery Bridal Makeup Tutorial | Primp Powder Pout

Hello Lovely Wedding WORLD! 

I am sitting in my little office - weather is officially rubbish again! We had a lovely week of amazing weather the words of my friend...everyone walked around like they'd just won the lottery! 

As I am sitting here, I am filled with the excitement of all of the summer weddings coming up, that I know will most definitely have better weather, especially my Italian wedding coming up in June! 

I had the chance to film the trial for this, Italian destination, wedding coming up!
I don't normally film my trials, but this wasn't a typical trial! The way it came about is, as many of my followers know, I haven't been making videos this year. Through my crazy schedule and just the fact I am tired of filming my own face...I needed a model to create a lovely bridal look. 

A good friend of mine put me in touch with Natalie, in the video, who had had a series of unsuccessful trials between the UK and Italy. Because I needed a model, Natalie needed some pointers, we decided to film together. What I didn't see coming was that Natalie would love what I created so much, that she immediately asked me to be her hair and makeup artist for the big day! UBER amazing and so incredibly flattering! Of course I said, YES, and the rest is history!

Below is the unintentional trial! It is a beautiful sun kissed look. Great for those ethereal brides, seeking a glowing skin, beautiful eyes, looking naturally enhanced but not overdone! 
I hope you enjoy!


Bobbi Brown Hydrating Face Cream
Arbonne Primer 
Urban Decay All Nighter Spray
MAC  Era Eyeshadow, Charcoal Brown
BareMinerals Peach Shadow, Brown
KIKO Lasting Gel Eyeliner 
BareMinerals Stroke of Light
Charlotte Tilbury  Filmstar Bronze and Glow
Ulta Lip Liner
Estee Lauder Tiramasu Pure Lipstick


Monday, 29 February 2016

Top Makeup Tips for Your Corporate Image!

As the world becomes more and more focused on branding, marketing image, it’s becoming apparent that we are truly working within a very visual world. Image is becoming everything. As much as we try to stick to 'Don't judge a book by it's cover', when it comes down to business, it happens more often than you think.
Image: Deliveroo
Grooming and Hair: Ashley Kay Gifford
Companies big and small, spend a lot of money working on their branding and image so that they appeal to the clients they are after. It’s difficult to stand out and this is why so much focus is on branding. But branding doesn’t stop with the company’s image; it also trickles over to the business women and men who run these businesses.
Hawes and Curtis
Grooming : Ashley Kay Gifford
So this leads me to your personal appearance and why it’s important for your business.
Did you know that in less than a second, you can imbed a lasting impression on people you have only just met? According to Business Insider, not only does it take less than a second to make an impression but even if you were to stand in front of this stranger for longer periods of time, that first impression is still imbedded in their psyche and it ain’t goin anywhere!

Women and men who are in the front line of their company’s, appearance can have a big impact on the success of the company and how they are viewed. This isn’t just face to face meetings, but is also corporate images, video calls, filming and interviews.
 photo 20110817-DSC_7431.jpg
Hawes & Curtis 
Makeup Artist: Ashley Kay www.primppowderpout.comPhotography:

Looking after your appearance can give away a lot to customers and clients. How you look can reflect your own self esteem which can directly affect the look of your company and its well being.

Here are some important things to think about when looking after yourself and making sure your first impression is a good impression!
Clamp Optometrist
Hair and Makeup: Ashley Kay Gifford

*When wearing makeup, here are some important tips to follow:
1.When meeting clients face to face, wear makeup that is naturally enhancing.
  1. Eyeshadow is a great way to enhance the eyes. Keeping the colours neutral is the best way to go.
  2. Go for eyeliners and mascaras that enhance the eyes. Heavy eyeliner and spidery mascara can be distracting!
  3. Foundation is a great way to even out your skintone. Ensure the colours you use, match your neck and chest.
  4. Bronzer and blusher are a great way to add some life back into those cheeks. However, stay clear of shimmery, orange toned bronzers all over the face and crazy bright blushers. We’re trying to look naturally awesome not artificially spectacular!
  5. Look after your lips! Lots of talking and indoor aircon/heating can dry out those bad boys! (If I see someone with chapped lips...its all I can look at when they are talking!)
 photo 6.jpg
GHOST for John Lewis
Makeup by: Ashley Kay Gifford

2. When doing corporate filming and photographs, the makeup and grooming techniques are a bit different that the above!
  1. Men and women, keep it matte! It’s easy to become shiny under the harsh lights of filming and photography. If you don’t have a makeup artist at hand, then wearing a matte blotting powder and/or foundation will help. Also, pro tip- bring tissues to blot your forehead with.
  2. Try to stay away from sparkling and shimmering shadows. They can reflect the lighting and it can bounce back on camera.
  3. This goes for men or women - ensure you have some warmth in your skin. Lighting on filming and photography can bleach it out so adding a neutral bronzer around the forehead and across the cheeks can help give back that healthy glow you want.
  4. Its OK to add a little more colour to the face including the eyeshadow, blusher and lips! You can add a bit more eyeliner to the tops and bottoms of the eyes just to enhance them for the camera. 

    Not all brands are the same and some are more edgy and trendy than others. Its about finding what works within your corporate environment and running with it! If your brand is representing something that is for a younger, more artistic or creative audience , then its obvious that how you represent yourself may need represent their style a bit.

However, no matter what, your image affects the way your company is viewed, so make sure you represent your product/business by looking after yourself. Every business style is different, so make sure you ARE the brand!

Deliveroo - Lifestyle shoot
Hair and Makeup/Grooming: Ashley Kay Gifford

You'd be surprised who require corporate makeup and under which circumstances!

On the job with one of my many corporate clients!

If you need more advice or training on corporate image, beauty and grooming, please get in touch! My team of talented artists is happy to help! 

Wednesday, 24 February 2016

Top Ten Wedding Hair and Makeup Tips!

    Its been a crazy couple of weeks as wedding season starts to kick off. I realise that most people wouldn't consider February 'Wedding Season' but I certainly do. I figure once I have completed enough bridal trials to keep me busy most days, then it is definitely wedding season. 

   In saying this, I thought I would take all of my brides back to the big Do's & Don'ts! 

   A few weeks back I wrote about Makeup Do's & Don'ts for your big day and now I want to take you to the Hair Do's & Don'ts

   Obviously everyone is different and not every wedding is the same, but these simple, helpful tips will give you a little boost in the ol' wedding hair and makeup planning process. It can be a serious minefield and there are some key things that can help you along the way!

   If you missed my post on Makeup Do's & Don't's then go click on the image below and see what you should and shouldn't be doing on the lead up to your big day!
Photographer- Rob Dodsworth Photography

Most importantly, make sure you enjoy the planning process and your big day! It goes by quickly! 
Drop me a line if you need anymore helpful advice! 
Happy Wedding Planning!

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Tuesday, 16 February 2016

Bridebook- Wedding Planning at Your Fingertips

Its February and Valentines Day has passed for many people this doesn’t mean much, but for the wedding world this is a big step into 2016-17 wedding planning!
Debbie Wallwork Photography
Real Engagement Shoot
Hair and Makeup:

As many engaged couples ease their way into their planning of one of the biggest, exciting, funnest, most amazing days of their life (up until now)- there comes a point where they need to step things up a bit and start to finalise the specifics of their big day. This is can be tricky.

First, most people are NOT events organisers.

Second, many couples haven’t been married before so they really have no idea where to start.

Third, everyone has advice, who have been married before, but its not always relevant to your wedding and what you want. So when it comes to pulling together the wedding of your dreams, its hard to know where to start.

The obvious thing to do is hire a wedding planner as they know the ins and outs of planning a wedding and are able to assist, hold your hand and even plan the wedding for you. 
However, you maybe your budget doesn't include a wedding planner or maybe you would enjoy planning the wedding yourself but need the tools to do it!

This is where this amazing new site, which has just been launched (totally wished I could have been there) called Bridebook - comes into play!

Bridebook is the world's first digital wedding planner - meaning that you can literally plan your wedding from and at your fingertips and here's how:
  • Bridebook allows you access to tools for budgeting, guestlist building, shortlists, checklists & suppliers lists, from florists, cake makers to venues and wedding dress shops! That’s a lot of lists, that they help create for you to guide you through your wedding planning all in one place.
  • Bridebook has advanced tools that ensures brides only contact suppliers that match their specified requirements. So there will be no trolling through hundreds of different suppliers that aren’t going to be what you are looking for, effectively wasting a lot of your valuable time.
  • The dashboard gives real time updates and planning progress and what is on your list to do next.
  • Oh and one more thing! It's free!! FREEEEE - that's the uber bonus! In a world where pretty much nothing is free - Bridebook IS!

Some key little things that I love about Bridebook - You can 'Heart' your favs, it's available on your phone, tablet and PC, the site is super sleek and easy to navigate. The site isn't killing you softly with ambient music and is a one stop shop for all of your information needs!

This is kind of my dream bridal site. I know so many of my brides in the past who would have loved Bridebook and would have really eased their minds when it came to planning the biggest event they’ve ever thrown together!

Everyone should head over to and give it a little gander -its FREE, so why not? If you have a little’ll see I am on there too - Primp Powder Pout ! (thumbs up!)

Happy wedding planning and I’ll see you all this wedding season!
Ben Minnaar Photography
Real Wedding - Kim in Chelsea
Hair and Makeup: 

Monday, 8 February 2016

Super Cute Valentines Day - Date Night Looks!

Valentines Day is nearly here! Though I probably say this every year, its a good excuse to look gorgeous, during these gloomy winter months! So whether you're tethered to a partner or flying solo and are having a night out to celebrate, then here are some awesome looks to try!

I hope you enjoy!

Here is a smokey eye that isn't too over the top, easy to recreate and is great for date night!

Or maybe you want to go for something a little softer on the eyes and bold on the lips? Check this Awesome spring look that will inject some colour into these grey months!

Maybe you like a little bit of colour on the eye! Purple is a great colour for most eye colours!

Don't have a lot of time to do your hair? No problem! This look will work on short or longer hair!

Try something new with your hair! Afraid to cut is short? Well here's the solution! Faux Bob at your fingertips!