Primp Powder Pout - a Make-Up Artist's Life


Primp Powder Pout

Primp Powder Pout
Ashley Kay Gifford Make-up & Hair Artist

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About Me

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My name is Ashley Kay and I am Primp Powder Pout. 

I spend my days recording tutorials, reviews, writing blogs and making people beautiful running after my son and when I have time, actually doing a bit of painting as well. 

Do you want me to review your brilliant product? Please get in touch if you are interested! 

Email me at:

Love to all!

A Make-up Artist's Life

A behind the scenes look at the life of a professional UK based make-up artist, along with inside industry tips, tutorial, product information and general gossip!

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She Said Beauty

Pin it Forward UK

Pin It Forward UK 2013

The Lady That Loves- Blog

Ballad Of- Magazine

Ballad Of- Magazine
Hair & Makeup - Ashley Kay

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Makeup- Ashley Kay

Hair & Makeup- Ashley Kay

Hair & Makeup- Ashley Kay


Makeup- Ashley Kay

Sunny Tales and Happy Mail

Sunny Tales and Happy Mail

Friday, 22 May 2015

Bridal Makeup Tutorial Series 2015 - Primp Powder Pout

I am rolling out a series of bridal makeup tutorials again this year. I have two new videos live! One is a standard classic look for someone who wants to look fresh and just an enhanced version of themselves! The second video is a more sun kissed, bronzed bride! Both are beautiful and soft! Its about letting your true self shine through and not about turning you into someone you aren't! We want your husbands-to-be to recognise you!

As a bonus to you all I have a new link that will give you a discount on a ton of the products I have used! Stocking up on new makeup can be expensive, so here's something to give back to you! 

I hope you enjoy!

This is the first look! 
InstaNatural- Eyegel
BareMinerals- Original Primer
BareMinerals- Light 02 concealer
Urban Decay- All Nighter Spray
MAC - Omega Eyshadow
Benefit- PoreFessional 
MAC- All that Glitters
Maybelline- Black Gel Eyeliner
Lancome- Miracle air de teint
MAC- Light Mineralize Skin Finish
MAC- Medium Dark Mineralize Skin Finish
KIKO- Waterproof Mascara
MAC- Waterproof Blonde Brow Set
MAC- NC15 Pencil
MAC- Dainty Blusher
Maxfactor- Pink Princess Lipliner
BareMinerals- Moxi Hot Shot

My next tutorial was done on my lovely friend, Sarah! Her adorable little baby girl also makes an appearance as well! :)

Insta Natural - Eye Gel
Urban Decay- All Nighter Spray
MAC- Pro Concealer Palette
bareMinerals- cream, shimmer brown, matte cream shadows
MAC - Corduroy eyeshadow
MAC- Face and Body Foundation
MAC- Harmony Contour
MAC- Flirt and Tease Blusher
MAC- Cream Frost
Flower- Nude Lip Liner
Clear Lip Gloss

Friday, 8 May 2015

Finding Your Skin Tone - Guest post!

I have a great new guest post by Cassie Brewer, who is going to take you through finding your skin tone! Its one of those things that a lot of us 'think' we know but really we have it all wrong!

Cassie has put together a brilliant info graphic to help you find out what your skin tone is and help you make a proper decision when choosing the makeup that suits you!

Find Your Skin Tone and Get a More Fabulous Complexion 

We always focus on skin type when choosing makeup and fashion colors. But your skin type can change with time, such as due to sun exposure or the use of skin lightening products. Much more important than your skin type is your skin tone. It never changes and matching colors to it is a guaranteed way to look beautiful and radiant! Read on to find your skin tone. 

There are two types of skin tones: warm and cool. Warm tones give your skin an off-white or yellow tone, whereas cool skin tones will have a blue or pink hue to them. Conduct a few tests to find out if you’re warm or cool.
DIY Skin Tone Tests 

  • Sun Test

Look at what happens to your skin when exposed to the sun. Do you tan easily? If so, you have a slightly yellow undertone to your skin and are warm-toned. If you burn easily, then you have lower melanin in your skin and your skin tone will probably be pink-red or blue.

  • White Paper Test

Take a sheet of white paper and hold it up to your face when you look in the mirror. Make sure you’re not wearing makeup so you get a good reading. Next to the white, does your skin look a little yellow? If so, you have a warm skin tone. If the white paper brings out a pink or blue tone, you have a cool skin tone.

  • Jewellery Test

What metals look best on your skin? Does your skin look vibrant with silver or platinum, or does it glow when you wear gold? These point to your skin tone. If silver looks good, then you have a cool tone, while gold looks beautiful on warm skin tones. 

  • Vein Test

Stand outside and look at the veins on your wrists. If they are blue, then you have a cool tone. If they are green, you have a warm skin tone.

If silver and gold look good on you, and you have green as well as blue veins, then your skin tone is neutral. This is great because you can wear both metals and colors from both groups! 

Tone Up Your Color Choices 

Now that you know what your skin tone is, you can make the right color choices. Ever worn a foundation or lipstick color that made you look pale, tired, or dull? The color was clashing with your skin tone! An easy way to prevent this and wear colors that complement you is to choose warm colors if you have a warm skin tone and cool colors if your skin tone is cool.
  • Warm colors are those that remind us of the sun and heat, such as yellow, orange, red, as well as combinations of these. Darker colors can also be warm if they contain these warm shades. For instance, green with a yellow hue to it will warm it up.
  • Cool colors are linked to sea and sky: they include greens, blues, and purple shades. Earthy colors can be cool provided they have a cool hue to  them. For instance, a red lipstick can match a cool skin tone if it contains a bit of blue.

Find Your Skin Season

Other important parts of your skin tone are contrast and season.

Your skin’s contrast is either high or muted.
  • A high contrast means that there is a big difference between your hair color, eye color, and skin tone. So, you might have really dark hair and eyes with pale skin.
  • Muted contrast means that you have less of a gap between the saturation of your skin compared to that of your hair and eyes. For instance, you might have ash blonde hair with blue eyes and pale skin.

Once you know your contrast, you can figure out your season.


If you’re spring, this means you have a warm skin tone and high contrast between your hair and eyes, and skin. An example is dark hair and pale skin that has a yellowish undertone to it. Great color choices for you include light and soft colors, such as rose pink or egg yolk yellow.


You have a warm skin tone with a muted contrast. So, you might have light hair and pale eyes with a yellowish-toned skin. Rich earthy tones, such as forest green and spicy browns make you look radiant.


You have a cool skin tone with a high contrast. An example is if you have a pink or blue tinge to your skin and it is much lighter than your hair color. Go for jewel tones, such as purple and aquamarine.


You have a cool skin tone with a low contrast. For instance, olive skin (with a pink/blue hue) and features that aren’t much darker than your skin color, such as brown hair and hazel eyes. Neutral colors and pastels work well with your skin, so choose sky blue, emerald, and peach for example.

Finding your skin tone is an easy way to start having fun with color choices so you can look gorgeous every time you leave the house. 

Friday, 1 May 2015

The No Makeup - Makeup Look | Natural Makeup

I know so many women who don't like the look of makeup on their skin but also don't like the look of their skin without makeup!
There is enough there to see I look brighter and fresh, but equally natural as the first image!

I created a tutorial on how to look flawless with amazing skin that looks like you aren't wearing makeup even when you are!


bareMinerals - Complexion Rescue (I love this Complexion Rescue! It not only has an spf30 but it feels amazing on the skin, is lightweight and helps restore the skin!)

Clinique        - Even Better concealer
Estee Lauder - Mochaccino Cream Shadow
Collection     -  Eyes uncovered
Superdrug Soltan Maxi Bronzer - Deep Bronze
Boots No7   - Pop and Glow Cream Blush
Maybelline   - Brow Drama
Maxfactor     - Pink Petal Lip liner
Kiko Milano - Divine Reflections Volume Mascara 01


Friday, 10 April 2015

Coachella Makeup & Hair

Coachella is literally about to kick off in 4 hours! I couldn't be further away on the planet from Coachella seeing as it takes place in California and well...I'm in England. However, I did grow up in California and spent several years in L.A. so I totally know what I'm talking about :)

Here is a look I put together for this amazing festival, which of course would not be complete without a flower crown!
A video posted by Ashley Kay Gifford (@ashleykaygifford) on
I hope you enjoy!
Maybelline - FITME Anti-Shine Stick
Estee Lauder- Magenta Metallic Eyeshadow
Shimmer Shadow
Clinique- Perfectly Real Foundation
Rimmel- Match Perfection Concealer
Kiko- Liquid Eyeliner- Black
BarryM- Black Waterproof Eyeliner
e.l.f. eyebrow Kit- Blonde
Maybelline- Brow Drama
Benefit- They're Real Mascara
e.l.f- Blush and Contour Kit
Benefit- Hello Flawless
bareMinerals- French Kiss Blusher
MAC- Flat out Fabulous Lipstick


Monday, 23 March 2015

Holiday | Vacation Makeup

By the time you read this, I should be on my second island in the Caribbean, so this tutorial is totally fitting!

This is a lovely look that can be worn, before you've gotten properly tan, but you still want a bit of a glow! It's soft, pretty and lightly bronzed, a good look as you start to get lovely and brown while on holiday!

I hope you enjoy!


Clinique -   Line Smoothing Concealer
Collection- Eyes Uncovered -Palette
BarryM-    105 Dazzle Dust
BarryM-    Black Gel Liner
BootsNo7-  Primer
Maybelline- Dream Fresh (Medium) Instant Fres Face Glow
Maybelline- DreamLumiTouch Highlighting Concealer (01)
BootsNo7-  Beautiful Eyebrow Pencil Blonde
BarryM-    FullProof Waterproof Eyeliner (Black)
Bourjois-  1 Second Waterproof Mascara
Rimmel-  Natural Bronzing, Waterproof Bronzing Powder (001 Natural Sunlight)
BootsNo- Pink Cheek Stick
Rimmel-  Good to Glow Cheek Highlighter
Kiko-      106 Lip colour
Bourjois-  Peach on the Beach


Monday, 16 March 2015

Flawless Spring Makeup Tutorial

Spring is here! Well, kind of. Its super cold and sometimes the sun comes out but there are some flowers blooming and birds singing so I guess its here!

Here is my latest Spring Beauty look, which is flawless with a pop of pink on the lips! I hope you enjoy it!

Clarins-     Beauty Balm
MAC -       Pro Concealer Palette
MAC-        Soft Ocre Paint Pot
Urban Decay - Sin - Crayon 25/7 Shadow Pencil
Ulta-          Raisin Eye liner
MAC-        Vanilla Pigment
bareMinerals - Ready Foundation R170
bareMinerals - Well Rested Brightening Concealer
BarryM-  Purple Khol Pencil 18
MAC -     Omega
bareMinerals- Skinny Dip Bronzer
Maybelline- Dream touch Blush
MAC -      Hush Cream Colour Base
Benefit-    They're Real Mascara
Benefit-    Moxie Jazzed Lipliner
Benefit-    Lollibop


Monday, 2 March 2015

Two Awesome Clémence Poésy Makeup Tutorials!

I have pulled together two makeup tutorials of one of the actresses I love the most, Clémence Poésy.

Now its not exactly her acting that I'm in love with, its just her! I think she is adorable! I love her style and I love that its pretty down to earth and sometimes a bit androgynous. So taking Clémence Poésy's look, I have created one tutorial from one of her red carpet makeup looks and then I have created a look that I think she could rock, easily!

I hope you enjoy!

MAC- Strobe Cream
Benefit- Fake Up Concealer
MAC - Rubinescence Paint Pot
MAC- Cocomotion Paint Pigment
MAC- Corduroy Eyeshadow
BareMinerals- Constant Copper Eyeliner
Maybelline- Dream Fresh BB Cream
Maybelline- FIT ME Anti Shine Stick
BareMinerals- Tinted Veil
KIKO - Divine Reflections Brown Mascara
MAC- Emphatically Blonde Brow Mascara
BareMinerals- Pure Radiance
MAC- Lightray Eyeshadow
Urban Decay- 24hr Concealer Stick
Flower- Nude LipLiner
17- N13 Nude Lip Crayon

bareMinerals- 5 Blend Oil
Maybelline- 24hr Stay Concealer
MAC- Forecast Palette- Pale Cream
Urban Decay- Naked Palette
BareMinerals- Long Lasting Eyeliner in Black
Estee Lauder: Pink/Cream Shadow
BareMinerals- BareSkin Skin Brightening Serum Foundation
Maybelline- Brow Drama in Dark Blonde
Maybelline- FITME Powder
BareMinerals- SteadFast Slate Eyeline
Benefit- Roller Lash Mascara
MAC- Medium Deep Powder
BareMinerals- The Secret is Out Blusher
Benefit- Benetint Lip Stain

Friday, 13 February 2015

Date Night Makeup - Metallics and Purples

Woah! Two weeks since I blogged! I do apologise! I can only say that it has been crazy busy at the moment. Which obviously is a great thing, but at the same time, the other important things like my blog, get left behind! Boo...

Anyway! I am back and here now. So that's all that matters.

Obviously Valentine's Day is like, TOMORROW, but people still go on dates regardless of the time of year and if I am honest, I NEVER go out on Valentine's Day. If you are going to go on a date, choose the day before or day after, I always say.

So I did a little tutorial for yas, and I think you may like it. It's got some amazing new products in it from KIKO, which I find most exciting. So I hope you enjoy!

Benefit - That Gal
Urban Decay - 24/7 Concealer
Origins - Sugar Peach shadow
KIKO - Shadow 228
MAC- Nude Pigment
bareMinerals - BareSkin Serum Foundation
bareMinerals - Steadfast Slate Liner
MAC- Fling Brow Pencil
bareMinerals- Warm Mineral Veil
Benefit- Dandelion Blusher
Bourjois - Volume Clubbing Mascara
NYX - Nude Pink Lip Liner
Flower- Lovely Lotus Lipgloss


Friday, 30 January 2015

Chinese New Year Makeup Tutorial- The Year of The Sheep

Chinese New Year is just around the corner. This is exciting times, especially because my new YouTube network is based in China!

This has given me the great opportunity to do a tutorial for the upcoming New Year, for the personality of the Sheep! It has also given me a chance to learn about the culture and the meaning behind the Chinese Zodiac.

As I researched the Sheep, I realised that many celebrities are Sheep and this meant that I was definitely going to channel the Red Carpet in this look!

Here is what I used:

Clinique Even Better Concealer
bareMinerals - deep purple/black eyeshadow
MAC Light-ray Eyeshadow
Body Shop - Liquid Eyeliner - Black
KIKO Foundation
Clinique Line Smoothing Concealer
MAC  Fling Eyeliner
MAC Cream Coloured Concealer Pencil
Eyelash Curler
bareMinerals - Lash Domination Mascara
Benefit - Hello Flawless Powder
MAC Flirt and Tease Blusher
Kryolan - Face Liner in Red
MAC Russian Red Lipstick

Tuesday, 20 January 2015

Top 10 Bridal Hair Do's and Don't's - Get Your Perfect Hair On!

The other week you saw me chat about the top Makeup Do's and Don'ts  and today I have written an in-depth list of all the things you should and shouldn't be doing with your hair before the wedding and on the wedding day! Including all of the relevant questions you should ask and the biggest mistakes you can make with your hair before your big day!

Don't get caught out and make a wrong decision! This simple list will help!

Top 10 Bridal Hair Do's & Don'ts (<--- CLICK ME TO READ)