Primp Powder Pout - a Make-Up Artist's Life


Primp Powder Pout

Primp Powder Pout
Ashley Kay Gifford Make-up & Hair Artist

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About Me

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My name is Ashley Kay and I am Primp Powder Pout. 

I spend my days recording tutorials, reviews, writing blogs and making people beautiful running after my son and when I have time, actually doing a bit of painting as well. 

Do you want me to review your brilliant product? Please get in touch if you are interested! 

Email me at:

Love to all!

A Make-up Artist's Life

A behind the scenes look at the life of a professional UK based make-up artist, along with inside industry tips, tutorial, product information and general gossip!

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Sunny Tales and Happy Mail

Sunny Tales and Happy Mail

Tuesday, 10 May 2016

Summery Bridal Makeup Tutorial | Primp Powder Pout

Hello Lovely Wedding WORLD! 

I am sitting in my little office - weather is officially rubbish again! We had a lovely week of amazing weather the words of my friend...everyone walked around like they'd just won the lottery! 

As I am sitting here, I am filled with the excitement of all of the summer weddings coming up, that I know will most definitely have better weather, especially my Italian wedding coming up in June! 

I had the chance to film the trial for this, Italian destination, wedding coming up!
I don't normally film my trials, but this wasn't a typical trial! The way it came about is, as many of my followers know, I haven't been making videos this year. Through my crazy schedule and just the fact I am tired of filming my own face...I needed a model to create a lovely bridal look. 

A good friend of mine put me in touch with Natalie, in the video, who had had a series of unsuccessful trials between the UK and Italy. Because I needed a model, Natalie needed some pointers, we decided to film together. What I didn't see coming was that Natalie would love what I created so much, that she immediately asked me to be her hair and makeup artist for the big day! UBER amazing and so incredibly flattering! Of course I said, YES, and the rest is history!

Below is the unintentional trial! It is a beautiful sun kissed look. Great for those ethereal brides, seeking a glowing skin, beautiful eyes, looking naturally enhanced but not overdone! 
I hope you enjoy!


Bobbi Brown Hydrating Face Cream
Arbonne Primer 
Urban Decay All Nighter Spray
MAC  Era Eyeshadow, Charcoal Brown
BareMinerals Peach Shadow, Brown
KIKO Lasting Gel Eyeliner 
BareMinerals Stroke of Light
Charlotte Tilbury  Filmstar Bronze and Glow
Ulta Lip Liner
Estee Lauder Tiramasu Pure Lipstick


Monday, 29 February 2016

Top Makeup Tips for Your Corporate Image!

As the world becomes more and more focused on branding, marketing image, it’s becoming apparent that we are truly working within a very visual world. Image is becoming everything. As much as we try to stick to 'Don't judge a book by it's cover', when it comes down to business, it happens more often than you think.
Image: Deliveroo
Grooming and Hair: Ashley Kay Gifford
Companies big and small, spend a lot of money working on their branding and image so that they appeal to the clients they are after. It’s difficult to stand out and this is why so much focus is on branding. But branding doesn’t stop with the company’s image; it also trickles over to the business women and men who run these businesses.
Hawes and Curtis
Grooming : Ashley Kay Gifford
So this leads me to your personal appearance and why it’s important for your business.
Did you know that in less than a second, you can imbed a lasting impression on people you have only just met? According to Business Insider, not only does it take less than a second to make an impression but even if you were to stand in front of this stranger for longer periods of time, that first impression is still imbedded in their psyche and it ain’t goin anywhere!

Women and men who are in the front line of their company’s, appearance can have a big impact on the success of the company and how they are viewed. This isn’t just face to face meetings, but is also corporate images, video calls, filming and interviews.
 photo 20110817-DSC_7431.jpg
Hawes & Curtis 
Makeup Artist: Ashley Kay www.primppowderpout.comPhotography:

Looking after your appearance can give away a lot to customers and clients. How you look can reflect your own self esteem which can directly affect the look of your company and its well being.

Here are some important things to think about when looking after yourself and making sure your first impression is a good impression!
Clamp Optometrist
Hair and Makeup: Ashley Kay Gifford

*When wearing makeup, here are some important tips to follow:
1.When meeting clients face to face, wear makeup that is naturally enhancing.
  1. Eyeshadow is a great way to enhance the eyes. Keeping the colours neutral is the best way to go.
  2. Go for eyeliners and mascaras that enhance the eyes. Heavy eyeliner and spidery mascara can be distracting!
  3. Foundation is a great way to even out your skintone. Ensure the colours you use, match your neck and chest.
  4. Bronzer and blusher are a great way to add some life back into those cheeks. However, stay clear of shimmery, orange toned bronzers all over the face and crazy bright blushers. We’re trying to look naturally awesome not artificially spectacular!
  5. Look after your lips! Lots of talking and indoor aircon/heating can dry out those bad boys! (If I see someone with chapped lips...its all I can look at when they are talking!)
 photo 6.jpg
GHOST for John Lewis
Makeup by: Ashley Kay Gifford

2. When doing corporate filming and photographs, the makeup and grooming techniques are a bit different that the above!
  1. Men and women, keep it matte! It’s easy to become shiny under the harsh lights of filming and photography. If you don’t have a makeup artist at hand, then wearing a matte blotting powder and/or foundation will help. Also, pro tip- bring tissues to blot your forehead with.
  2. Try to stay away from sparkling and shimmering shadows. They can reflect the lighting and it can bounce back on camera.
  3. This goes for men or women - ensure you have some warmth in your skin. Lighting on filming and photography can bleach it out so adding a neutral bronzer around the forehead and across the cheeks can help give back that healthy glow you want.
  4. Its OK to add a little more colour to the face including the eyeshadow, blusher and lips! You can add a bit more eyeliner to the tops and bottoms of the eyes just to enhance them for the camera. 

    Not all brands are the same and some are more edgy and trendy than others. Its about finding what works within your corporate environment and running with it! If your brand is representing something that is for a younger, more artistic or creative audience , then its obvious that how you represent yourself may need represent their style a bit.

However, no matter what, your image affects the way your company is viewed, so make sure you represent your product/business by looking after yourself. Every business style is different, so make sure you ARE the brand!

Deliveroo - Lifestyle shoot
Hair and Makeup/Grooming: Ashley Kay Gifford

You'd be surprised who require corporate makeup and under which circumstances!

On the job with one of my many corporate clients!

If you need more advice or training on corporate image, beauty and grooming, please get in touch! My team of talented artists is happy to help! 

Wednesday, 24 February 2016

Top Ten Wedding Hair and Makeup Tips!

    Its been a crazy couple of weeks as wedding season starts to kick off. I realise that most people wouldn't consider February 'Wedding Season' but I certainly do. I figure once I have completed enough bridal trials to keep me busy most days, then it is definitely wedding season. 

   In saying this, I thought I would take all of my brides back to the big Do's & Don'ts! 

   A few weeks back I wrote about Makeup Do's & Don'ts for your big day and now I want to take you to the Hair Do's & Don'ts

   Obviously everyone is different and not every wedding is the same, but these simple, helpful tips will give you a little boost in the ol' wedding hair and makeup planning process. It can be a serious minefield and there are some key things that can help you along the way!

   If you missed my post on Makeup Do's & Don't's then go click on the image below and see what you should and shouldn't be doing on the lead up to your big day!
Photographer- Rob Dodsworth Photography

Most importantly, make sure you enjoy the planning process and your big day! It goes by quickly! 
Drop me a line if you need anymore helpful advice! 
Happy Wedding Planning!

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Tuesday, 16 February 2016

Bridebook- Wedding Planning at Your Fingertips

Its February and Valentines Day has passed for many people this doesn’t mean much, but for the wedding world this is a big step into 2016-17 wedding planning!
Debbie Wallwork Photography
Real Engagement Shoot
Hair and Makeup:

As many engaged couples ease their way into their planning of one of the biggest, exciting, funnest, most amazing days of their life (up until now)- there comes a point where they need to step things up a bit and start to finalise the specifics of their big day. This is can be tricky.

First, most people are NOT events organisers.

Second, many couples haven’t been married before so they really have no idea where to start.

Third, everyone has advice, who have been married before, but its not always relevant to your wedding and what you want. So when it comes to pulling together the wedding of your dreams, its hard to know where to start.

The obvious thing to do is hire a wedding planner as they know the ins and outs of planning a wedding and are able to assist, hold your hand and even plan the wedding for you. 
However, you maybe your budget doesn't include a wedding planner or maybe you would enjoy planning the wedding yourself but need the tools to do it!

This is where this amazing new site, which has just been launched (totally wished I could have been there) called Bridebook - comes into play!

Bridebook is the world's first digital wedding planner - meaning that you can literally plan your wedding from and at your fingertips and here's how:
  • Bridebook allows you access to tools for budgeting, guestlist building, shortlists, checklists & suppliers lists, from florists, cake makers to venues and wedding dress shops! That’s a lot of lists, that they help create for you to guide you through your wedding planning all in one place.
  • Bridebook has advanced tools that ensures brides only contact suppliers that match their specified requirements. So there will be no trolling through hundreds of different suppliers that aren’t going to be what you are looking for, effectively wasting a lot of your valuable time.
  • The dashboard gives real time updates and planning progress and what is on your list to do next.
  • Oh and one more thing! It's free!! FREEEEE - that's the uber bonus! In a world where pretty much nothing is free - Bridebook IS!

Some key little things that I love about Bridebook - You can 'Heart' your favs, it's available on your phone, tablet and PC, the site is super sleek and easy to navigate. The site isn't killing you softly with ambient music and is a one stop shop for all of your information needs!

This is kind of my dream bridal site. I know so many of my brides in the past who would have loved Bridebook and would have really eased their minds when it came to planning the biggest event they’ve ever thrown together!

Everyone should head over to and give it a little gander -its FREE, so why not? If you have a little’ll see I am on there too - Primp Powder Pout ! (thumbs up!)

Happy wedding planning and I’ll see you all this wedding season!
Ben Minnaar Photography
Real Wedding - Kim in Chelsea
Hair and Makeup: 

Monday, 8 February 2016

Super Cute Valentines Day - Date Night Looks!

Valentines Day is nearly here! Though I probably say this every year, its a good excuse to look gorgeous, during these gloomy winter months! So whether you're tethered to a partner or flying solo and are having a night out to celebrate, then here are some awesome looks to try!

I hope you enjoy!

Here is a smokey eye that isn't too over the top, easy to recreate and is great for date night!

Or maybe you want to go for something a little softer on the eyes and bold on the lips? Check this Awesome spring look that will inject some colour into these grey months!

Maybe you like a little bit of colour on the eye! Purple is a great colour for most eye colours!

Don't have a lot of time to do your hair? No problem! This look will work on short or longer hair!

Try something new with your hair! Afraid to cut is short? Well here's the solution! Faux Bob at your fingertips!

Monday, 11 January 2016

Top 10 Bridal Makeup Do's and Don'ts for 2016!

2016 is here and as my schedule starts to rapidly fill up for this coming wedding season, I thought it would be a great opportunity for all of the brides to be, all over the world, to have a little guidance when it comes to their makeup for their wedding day! 

Planning a wedding is such a learning curve and I know, from experience, it would have been useful to have a little helping hand in what I should and shouldn't be doing. 

The link below, is a guide of my Top 10 Bridal Makeup Do's & Don'ts for 2016! 
Click me!
If you're a past bride with a disaster story about your hair and makeup, I want to hear it! Either leave a comment below or on the link above! It helps brides-to-be to know what to look out for!

Friday, 27 November 2015

Gold Glitter Party Makeup | Acne Coverage| 2015 Party Season!

Wow! Check it out...I'm here. After neglecting my blog for a month, I am finally back in action! Oh well...Life happens :)

In the meantime, during my absence, I have spent time with my momma who came to visit for 3 weeks and also worked... a lot! So it was all for a good reason. 

Now on to the fun stuff!

It's party season now and next to Halloween & Autumn, this is my other FAVOURITE SEASON!!! AHHHH I LOVE IT!

I have already kicked off my awesome makeup & hair tutorials for this spangly, sparkly time of year!

First things first is my GOLD GLITTER Party Makeup Tutorial! 

I am super pleased with this video! The glittery flecks of sparkles on the eyes really makes it pop! Its just what every girl needs in their life!
Below is a full list of what I used and the lovely video on how I created this look!  I hope you enjoy!
MAC                               Natural Radiance Primer
BENEFIT                        Fake Up Concealer
Urban Decay                 Primer Potion
BareMinerals                Touch Up Veil
MAC                               Harmony Blusher
MAC                               Breezy Blusher
Lancome                       Miracle Air de Teint
MAKEUP                       Revolution Ultra Sculp & Contour Kit
Bourjois                        Volume 1 Second Mascara 
KIKO                              Lasting Gel Eyeliner 
BareMinerals                Lasting Longwear Eyeliner - Absolute Black
Urban Decay                Heavy Metal Loose Gold Glitter
Ben Nye                       Glitter Glue
BareMinerals               The Good Life Eyeshadow palette (You can use this entire set to do the shadow)
MAC                              Beauty Marked, Eyeshadow
BareMinerals                Well Rested Concealer/Brightener


Monday, 19 October 2015


It's HALLOWEEN MONTH and I have been a very busy bee, cranking out my newest creepy makeup looks for Halloween 2015! 

Being American, I have grown up with Halloween being a seriously big event! When I moved to England, I quickly realised it wasn't such a big deal here...UNTIL THE LAST FEW YEARS! And now you can go into any shop and buy super cool, creepy, scary Halloween bits and bobs and it literally makes me feel like a kid again! 

Last year, because my son was nearly 4, it was the first time we went trick-or-treating with him and his/our best friends. It was so memorable and so much fun and the surrounding neighbourhoods really went all out. It was so exciting!

Anyway, because I am living my life through my son's little eyes and his excitement, I am even more thrilled when October hits and even more inspired to pull some proper creepy things out of the bag in terms of makeup. So this whole month I have been filming and uploading two tutorials a week, leading up to Halloween! 

Here is the awesome playlist of all of me NEW tutorials and of course my old favourites from the past few years, all for you to view here! 

I have everything from:

Corpse Brides, Scary Clowns, Witches, Half Skeletons, Sugar Skulls to Aliens! 

(click the button on the top left to drop down the entire playlist!)


Thursday, 1 October 2015

Autumn Makeup for Glasses Wearers | Primp Powder Pout

Ahhh! Its been over a month since I have been able to do an update! This is ridiculous and totally me neglecting my blogging duties. However, in my defence, I have been in the busiest wedding season to date (I'm still not done, with over 5 weddings still to do and various other shoots and jobs in the pipeline). Also, my little boy - Grey, started school for the first time and that's really thrown me! 

Now that Grey is in school, it is bringing back all of those lovely autumn/fall memories of school starting, the Indian summer kicking in, my birthday! (Which was yesterday ) and of course Halloween around the corner! So exciting and definitely my favourite time of year! 

So to put me back on the map of blogging, I have created a new look for those who love this season as much as me- who like to go a bit bold with the ol' eye makeup and lips and who also do/don't wear glasses! 

Friday, 14 August 2015

My Awesome Summer Makeup Routine | Primp Powder Pout

This summer I have been rocking some lovely makeup looks. Some new products have come on the market, that I have been totally in love with, so I have been taking FULL advantage of them all!

Here is a lovely little lowdown on what I have been doing and how to get the look! Its all about fresh looking skin, that glows! 

I hope you enjoy!

Here is what I used:
bareMinerals- Complexion Rescue 05
bareMinerals- Stroke of Light
Maybelline- Dream Bronze BB Cream Medium
bareMinerals- Touch Up Veil 
bareMinerals- Mineral Veil Dark-
Maybelline- Dream Touch Blush 06
Makeup Revolution London- Contouring Palette Medium (Used the Highlighter)
MAC- ProlongWear Waterproof Brow Set - Blonde
Bourjois- Black Mascara

Here's How I did it: